Top picks include content marketing advice, a list of old but still effective link-building tactics and ways to maximise your ROI on social media ads.
This week’s top pick:
- Content Marketing Institute: The One Ingredient Your Content Marketing Program Is Missing
Why do you create content? If it’s to create revenue, when do you start monetising? Joe Pulizzi points out a problem many companies have when trying to monetise too early, gives examples of those who succeeded and explains why they did.
SEO
#1: Search Engine Land: Yahoo Search Testing Google Powered Search Results
Yahoo Search is alive and well and is expanding its horizons. These horizons now include Google-powered search results. Find out how the move came about and what Yahoo is doing to test the new approach in this post by Barry Schwartz.
#2: Search Engine Watch: Are There Really Any Outdated Link Techniques?
Julie Joyce poses and answers a great question: what approaches to link-building have been shunned but are, in fact, still valid? She gives you three concrete examples of seemingly outdated link-building practices that—under the right circumstances—will still yield great benefits to your link profile.
#3: HubSpot Blogs: 9 SEO Tactics That Just Don’t Work Anymore
How do you know if you are staying current with your SEO practices? To help you make sure you drop the old, and probably dangerous, SEO tactics, Nicole Rende rounded up 9 of them in this succinct article.
Content Marketing
#4: Content Marketing Institute: How to Get Guest Posts Published on Top Sites
Even if you believe that guest-posting no longer works, you wouldn’t turn down the opportunity to get published on a top site in your industry, would you? Mike Fishbein shows you how to get your awesome content published by the big players in 7 steps.
#5: Marketing Land: 10 Stupidly Simple “Hacks” To Win At Content Marketing
Content marketing is a lot of work, so implementing simple things with a big pay-off should be a no-brainer. Quinn Whissen gives you 10 easy-to-implement tactics he found to be winners in his content marketing strategy.
#6: Sales Force: 7 Content Promotion Strategies That Drive Traffic, Leads, and Sales
As you well know by now, if no one sees your content, you might as well not write it. If you wrote it, distribute it! says Danny Wong. In this post, he outlines 7 content promotion strategies you can start implementing immediately to see a good return on your content investment.
Social Media
#7: Entrepreneur: Lessons From 7 People Who Got Rich and Famous on Social Media
Surely, you know who Susan Boyle is. But did you know it was her YouTube video that made her famous the world over? YouTube, Vine, Tumblr and other social media sites have been responsible for catapulting a few ordinary folks into stardom. Find out what they did to achieve that and maybe try your own hand at making yourself go viral.
#8: Social Media Examiner: 7 Ways to Track Your Social Media Marketing Activities
What do you do to get the most out of your social media marketing efforts? If you post according to the times your audience is online, you are on the right track. Vince Chiofolo gives you 6 more metrics to track to make your marketing activities more effective.
#9: Buffer Social: The 7 Hidden Factors of the Most Effective Social Media Ads
Kevan Lee is a believer now—in paying for social media advertising, that is. He says that if you’re spending money to advertise online, social media ads may very well earn you the biggest returns. In this post, he shares his insights into effective advertising tactics on social media to help you maximise your profits.
What have we missed? Let us know in the comments what posts have helped you this week.
photo credit: Content writer via photopin (license)
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